Prime Life 

A monthly update on how to live fully in the prime of your life. 

Subscribe to our newsletter today!

Resilience starts here

Mar 21, 2025

Resilience starts here Mar 21, 2025

There’s never been a better time to start building the skills to serve you in every area of life. The setbacks will come. The challenges will return. The question is: Will you be ready?

Each week, I spend at least 12 hours on coaching calls with men across Canada. A specific purpose guides our work...

Continue Reading...
How to fall in love with the process Feb 09, 2025

What if the real magic isn't found in achieving great goals? What if the real magic is happening in the process?

I had this thought during an indoor training ride this week. Monotony can sharpen the mind. And let me tell you, pushing and pulling a pedal in circles while going nowhere is the birthpl...

Continue Reading...
Mindful Masturbation: Your Key to Better Sexual Performance and Intimacy erectile dysfunction porn addiction premature ejaculation self care self pleasure sex esteem solo play Feb 05, 2025

"I don’t know. I start off really hard, and the sex is good, but lately, I’ve just been having difficulty coming during sex. I just can’t get all the way there." - E.W. 36 year old client.

Sound familiar?

This is a complaint I hear often. A client comes in, struggling with delayed ejaculation or a...

Continue Reading...
Growth is a Paradox goals growth mindset sports performance Jan 30, 2025

Growth is a paradox of expansion and contraction, of pushing limits and pulling back, of seeking our edge and setting boundaries. Growth is never a straight line—it’s a rhythm, a cycle that repeats over our lifetime. Sometimes, we lean into discomfort, taking big risks that feel right. Other times, ...

Continue Reading...
 
Is Testosterone Therapy the Performance Boost You Need? Let’s Break It Down. hormonal health libido men's health Jan 21, 2025

 Testosterone therapy often gets hyped as the ultimate edge for aging men, but the reality is more complex. While it might sound like a shortcut to better performance and vitality, there’s still much we don’t know about its effectiveness for age-related testosterone decline.

What Role Does Testoste...

Continue Reading...
Discover the Drive That Transforms Dreams into Action cycling entrepreneur goal setting golf growth mindset keira d'amato kristen anderson live your prime running running books weight lifting Jan 18, 2025

Why would you do that?! For anyone who's ever run a marathon, or 42km, I'm sure this question is familiar to you. And for anyone pursuing their version of greatness—whether it's riding a Fondo, launching a business, or making a bold career change— a strong reason why is the foundation as you embark ...

Continue Reading...